The Power Of Automation…

One of my favorite things about using technology is the unlimited power of automation computers can bring to your life.

When I’m working with clients, I often hear the comment ‘ I don’t have time to get all this done! ‘

Well I’m here to tell you that with a little bit of ingenuity and work, you can use computer systems to automate many of the mundane tasks that take up our valuable time and resources during a busy work week.

I’m constantly looking for ways to minimize the ‘tedious’ work I have to do and putting instead automated systems in place to handle the tasks.

Let me give you an example. Every month as part of our marketing efforts, we send a three step letter series to people who recently moved into my business area.

We buy the list from a list broker company, and they e-mail us the list each month. We as a manual process, someone (probably me) would have to get the e-mail, save the attachment, upload the names into our marketing software and then queue the letters up to be sent.

Instead I hired a developer to write me a small script that checks for the e-mail from the list broker house, and when it finds it, it automatically downloads the attachment, and then uploads all the names it contains into our marketing database. At the same time it tags these new contacts as prospects, and starts them on the 3 step mailing sequence – all automatically.

Now this mundane task requires no effort what so ever to get done, and another important marketing system is working for my business WITHOUT my involvement.

That’s the power of automation, and I love it!

Use it in your business – and set yourself free.

- Bob Britton

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