Bob Britton - Infusionsoft Ultimate Marketer 2010

In a world wide competition sponsored by Infusionsoft software. I won the Ultimate Marketer award in Arizona last week, March 14th. It was without a doubt one of the highlights of my business career. The passion and excitement I experienced at that conference brought my energy to entirely new levels, and I think that contributed to my win.

Infusionsoft is truly a unique company, everyone I met conveyed a passion that they really have a mission to help the small business entrepreneur. I’m proud to be a part of that community.

I’m honored to be ‘The Ultimate Marketer 2010′ and look forward to next years competition.

as an update to the win of the ultimate marketer, so many things have changed in my life since that it’s really been amazing I’ve met literally dozens and dozens of people who are highly motivated highly successful entrepreneurs and business people using that software

many of them are Internet marketing experts SEO experts and experts in virtually every aspect of marketing on the Internet it’s been completely overwhelming and exciting to learn all the new techniques and skills that are required to market on the Internet effectively

if you want to learn all about marketing on the Internet and what’s involved and believe me there is a lot to know that he should check out my website at http://www.RobertBritton.com,  from there you can learn about marketing on the Internet archiving in general public speaking and many of the other things that I do as part of my business life and career

here’s to you and great marketing,

Bob Britton

One of my favorite things about using technology is the unlimited power of automation computers can bring to your life.

When I’m working with clients, I often hear the comment ‘ I don’t have time to get all this done! ‘

Well I’m here to tell you that with a little bit of ingenuity and work, you can use computer systems to automate many of the mundane tasks that take up our valuable time and resources during a busy work week.

I’m constantly looking for ways to minimize the ‘tedious’ work I have to do and putting instead automated systems in place to handle the tasks.

Let me give you an example. Every month as part of our marketing efforts, we send a three step letter series to people who recently moved into my business area.

We buy the list from a list broker company, and they e-mail us the list each month. We as a manual process, someone (probably me) would have to get the e-mail, save the attachment, upload the names into our marketing software and then queue the letters up to be sent.

Instead I hired a developer to write me a small script that checks for the e-mail from the list broker house, and when it finds it, it automatically downloads the attachment, and then uploads all the names it contains into our marketing database. At the same time it tags these new contacts as prospects, and starts them on the 3 step mailing sequence – all automatically.

Now this mundane task requires no effort what so ever to get done, and another important marketing system is working for my business WITHOUT my involvement.

That’s the power of automation, and I love it!

Use it in your business – and set yourself free.

- Bob Britton